Word Association for September 28th

Time for this week's word association.

1. What pleases you? :: A good story
2. Whatever :: Uncaring
3. Chime :: Doorbell
4. Pleading :: Mercy
5. Simulate :: Airplane
6. Flashing :: Warning
7. Directional :: Compass
8. Pink :: Red
9. Access :: Database
10. Ugly :: Beautiful